I practice layout and hierarchy in my project templating, turning dry lengthy content into visually engaging stories. 

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For this trend booklet, I showed initiative by repurposed images being used only once on social media. Instead of simply archiving the assets, I crafted a lookbook promoting the products' versatility in the home environment.

By making these booklets available digitally and as trade show takeaways, I helped to generate leads through both organic searches and promotional events. Showing viewers how they could mix and match products to customize their own unique style helped increase interest and engagement with the brand and product.